Written by Sophia Conti
While the economic challenges of the last few years have tested organizations of all stripes, Black-owned businesses closed their doors at twice the rate of other businesses during the pandemic. Studies show that less access to the financial system and lack of family wealth to draw from – both key avenues of financial security during economic slowdowns – are partly to blame. Consumer spending habits are another major challenge for Black-owned businesses, which can struggle to scale up because of a misperception that their target market is a narrow demographic. Minority-owned businesses, however, are often marketing to broader audiences who never consider them. I have personally experienced how convenient it is to visit the website of a prominent retailer and locate a significant portion of my shopping list in a single location. However, in order to contribute to the advancement of Black-owned enterprises in the United States, UK, Ireland, and the Netherlands, I have assembled an extensive roster of more than 450 Black-owned businesses spanning various sectors.
Please take a moment to explore the list provided below!
https://www.websiteplanet.com/blog/support-black-owned-businesses/
Sophia is a freelance writer, editor, and content strategist. She specializes in digital marketing and B2B content for small businesses and entrepreneurs. When not writing or editing, she can be found searching used bookstores and watching the penguins at the San Diego Zoo.